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Home > Under the Influence from CBC Radio > S6E05 (Archive) - Judgment Day: Super Bowl Advertising
Podcast: Under the Influence from CBC Radio
Episode:

S6E05 (Archive) - Judgment Day: Super Bowl Advertising
Category: Society & Culture
Duration: 00:27:40
Publish Date: 2019-11-04 05:09:00
Description: From the Digital Box Set: This week, we take a look at the biggest day of the year for the advertising industry: The Super Bowl. The only sporting event where viewers pay as much attention to the commercials as they do the game. We'll analyze a tiny but ambitious brand that bet its entire marketing budget on one single Super Bowl commercial, a website that created a purposefully banned ad to generate free buzz and a company that created the most famous Super Bowl commercial of all time one year, then aired another the next that was such a flop, they sent the ad agency packing. That's why they call it "Judgment Day" - because careers and accounts hang in the balance on Super Bowl Sunday. This is an archived episode that aired originally on February 2, 2017.
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