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Home > Under the Influence from CBC Radio > S9E13 - Lend Us Your Ears: The Intimate Art of ASMR Marketing
Podcast: Under the Influence from CBC Radio
Episode:

S9E13 - Lend Us Your Ears: The Intimate Art of ASMR Marketing
Category: Society & Culture
Duration: 00:27:35
Publish Date: 2020-03-25 23:10:00
Description: This week, we explore the quiet world of ASMR marketing. ASMR stands for Autonomous Sensory Meridian Response. It’s a new form of marketing that creates a calming feeling often accompanied by a tingling sensation. Marketers create that experience using sound effects and whispers. Everything from beer brands to fast food restaurants are using it - hoping that tingling sensation leads to a cash register.
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