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Home > Under the Influence from CBC Radio > S7E22 (Archive) - Guinness Book of World Ad Records
Podcast: Under the Influence from CBC Radio
Episode:

S7E22 (Archive) - Guinness Book of World Ad Records
Category: Society & Culture
Duration: 00:27:39
Publish Date: 2020-02-02 23:06:00
Description: From the Digital Box Set: This week, we look at the ad industry’s place in the Guinness Book of World Records. The aim of all advertising is to create selling ideas that are impossible to ignore. From the world’s largest coupon, to the most expensive commercial ever made, to the first ad visible from outer space, breaking a record can be a great marketing strategy. This is an archived episode that aired originally on May 31, 2018.
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