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Home > Under the Influence from CBC Radio > S7E18 (Archive) - Lemonade: Marketing A Negative
Podcast: Under the Influence from CBC Radio
Episode:

S7E18 (Archive) - Lemonade: Marketing A Negative
Category: Society & Culture
Duration: 00:27:30
Publish Date: 2020-01-21 23:07:00
Description: From the Digital Box Set: This week, we look at brands that aren’t afraid to celebrate their weaknesses. As a rule, no company ever wants to point a neon sign at its flaws. But there are a few brave advertisers out there who know there can be incredible power in a negative. Like a brand that advertises the fact that its product tastes awful, or another that boasts being second best. This is an archived episode that aired originally on May 3, 2018.
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