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Home > Under the Influence from CBC Radio > S5E18 (Archive) - Grab Your Wallet: When Brands Go Political
Podcast: Under the Influence from CBC Radio
Episode:

S5E18 (Archive) - Grab Your Wallet: When Brands Go Political
Category: Society & Culture
Duration: 00:27:30
Publish Date: 2019-11-17 23:09:00
Description: From the Digital Box Set: This week, we explore how brands are becoming political for the first time in history. We’ll look at what happens when major retailers decide to “Dump Trump,” the controversial Super Bowl ad that challenged an immigration policy and crashed the Internet and how even Pepsi could drop the political ball. Years ago, most advertisers would have never dreamed of offending anyone with a pulse and a wallet. But all that is changing. This is an archived episode that aired on May 5, 2017.
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