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Home > Under the Influence from CBC Radio > S2E21 (Archive) - Nobody's Dead Anymore: Marketing Deceased Celebrities
Podcast: Under the Influence from CBC Radio
Episode:

S2E21 (Archive) - Nobody's Dead Anymore: Marketing Deceased Celebrities
Category: Society & Culture
Duration: 00:27:02
Publish Date: 2019-02-25 11:00:00
Description: From the Digital Box Set: This week, we look at Marketing Dead Celebrities. It's become a $2B industry. And the marketing of dead celebrities not only attracts lots of big brands, but a lot of controversy as well. We'll trace the use of dead celebrities in advertising, we'll analyze "Dead Q Scores," we'll list the top-grossing dead celebrities, and we'll tell some amazing stories about ads that featured Audrey Hepburn, Michael Jackson, Fred Astaire and Marilyn Monroe - and how their families felt about those commercials It's a brave new world, now that nobody's dead anymore. This is an archived episode that aired originally on May 25, 2013.
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