Search

Home > Under the Influence from CBC Radio > S3E02 (Archive) - The Psychology of Price
Podcast: Under the Influence from CBC Radio
Episode:

S3E02 (Archive) - The Psychology of Price
Category: Society & Culture
Duration: 00:26:46
Publish Date: 2019-04-02 11:00:00
Description: From the Digital Box Set: In this episode, we explore how we're all influenced by pricing. Like how the price of a bottle of wine has an enormous affect on how much you enjoy that wine. We'll analyze how restaurants design menus to steer you toward the most profitable dishes and how retail stores use psychology to persuade you to spend more. We'll also explore the psychological power of the number "9" - how we're drawn to prices that end in "99 cents." And how we're willing to pay more for products that end in the number 9! Pricing has a lot more to do with psychology than straight math. It's all about marketing and it's an eye-opening story. This is an encore episode that aired originally on January 10, 2014.
Total Play: 0

Users also like

600+ Episodes
Quirks and Q .. 400+     60+

Some more Podcasts by Apostrophe Podcast Network

100+ Episodes
We Regret To ..     2