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Home > Under the Influence from CBC Radio > S3E07 (Archive) - Ambush Marketing
Podcast: Under the Influence from CBC Radio
Episode:

S3E07 (Archive) - Ambush Marketing
Category: Society & Culture
Duration: 00:28:30
Publish Date: 2019-04-08 11:00:00
Description: From the Digital Box Set: This week, we look at Ambush Marketing. It's a form of marketing where a brand tries to connect itself with an event like the FIFA World Cup - but WITHOUT paying sponsorship fees. It merely ambushes the festivities. Or one brand intrudes on another brand's advertising to gain attention. Either way, it's uninvited advertising, it's very controversial - plus the stories are riveting. And the Olympics has a long and fascinating history with ambush marketing. This is an archived episode that aired originally on February 14, 2014.
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