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Home > Under the Influence from CBC Radio > S3E24 (Archive) - When Brands Mock Other Brands
Podcast: Under the Influence from CBC Radio
Episode:

S3E24 (Archive) - When Brands Mock Other Brands
Category: Society & Culture
Duration: 00:27:28
Publish Date: 2019-04-29 11:00:00
Description: From the Digital Box Set: This week, we look at brands that mock other brands. It's a risky strategy, as one company has to ridicule another brand to make a point - and mocking a rival always fuels retaliation. We'll talk about how Miller High Life mocked Anheuser-Busch during the Super Bowl, how Jaguar mocked Mercedes, how Samsung mocked Apple, how Apple mocked Samsung, and how Apple kind of perfected mocking when it set its sights on Microsoft. This is an archived episode that aired originally on June 13, 2014.
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