Search

Home > Under the Influence from CBC Radio > S4E02 (Archive) - Controversy Advertising
Podcast: Under the Influence from CBC Radio
Episode:

S4E02 (Archive) - Controversy Advertising
Category: Society & Culture
Duration: 00:28:07
Publish Date: 2019-05-13 11:00:00
Description: From the Digital Box Set: This week, we tackle the topic of Controversy Advertising. The number one job of all advertising is to get attention, and many brands choose to use controversial advertising ideas to break through the clutter. It's a risky strategy, as controversy always courts trouble. We look at how Kmart used controversy to blow the dust off its staid image, how Kimberly-Clark used an eyebrow-raising idea to sell a discrete product and we tell the story of how one advertiser tried to sue his advertising agency for generating the wrong kind of controversy during the Super Bowl. This is an archived episode that aired originally on January 9, 2015.
Total Play: 0

Users also like

600+ Episodes
Quirks and Q .. 400+     60+

Some more Podcasts by Apostrophe Podcast Network

100+ Episodes
We Regret To ..     2