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Home > Under the Influence from CBC Radio > S4E09 (Archive) - Geography As Branding
Podcast: Under the Influence from CBC Radio
Episode:

S4E09 (Archive) - Geography As Branding
Category: Society & Culture
Duration: 00:26:53
Publish Date: 2019-05-27 11:00:00
Description: From the Digital Box Set: The issue of geography is a subject the marketing world subscribes to. Many companies, and even entire industries, attach their brands to geographical points of origin as a way to differentiate themselves and assert superiority. From German engineering to Russian vodka to Swiss watches, "Geography as Branding" is a powerful marketing strategy that often comes with a premium price tag. This week, we explore if that premium price tag is justified... This is an archived episode that aired originally on February 28, 2015.
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