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Home > Under the Influence from CBC Radio > S5E02 (Archive) - Promise Less, Profit More
Podcast: Under the Influence from CBC Radio
Episode:

S5E02 (Archive) - Promise Less, Profit More

Category: Society & Culture
Duration: 00:28:15
Publish Date: 2019-06-24 11:00:00
Description: From the Digital Box Set: Most products offer customers as many features and benefits as possible in order to lure shoppers toward a purchase. But then there are some companies that offer you less and profit more. We’ll look at a book company that eliminated their books and made millions, an electronics company that broke all the rules by eliminating the recording function from a tape machine and made history and how two companies looked at a shoe and made millions by throwing away the laces. This is an archived episode that aired originally on January 14, 2016.
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