Search

Home > Under the Influence from CBC Radio > S4E10 (Archive) - The Sharing Economy
Podcast: Under the Influence from CBC Radio
Episode:

S4E10 (Archive) - The Sharing Economy
Category: Society & Culture
Duration: 00:26:50
Publish Date: 2019-06-03 11:00:00
Description: From the Digital Box Set: One of the biggest factors fuelling the sharing economy is the mindset of the Millennial generation. A demographic bigger than the Baby Boomers, Millennials have been conditioned by the Great Recession to shed the responsibility of ownership. They want the movie, but not the DVD. They want the music, but not the CD. They want the ride, but not the car. That attitude is beginning to have an enormous impact on marketers, as the biggest consumer demographic in history would rather share than buy. Join us as we explore the marketing implications of the sharing economy. This is an archived episode that aired originally on March 6, 2015.
Total Play: 0

Users also like

600+ Episodes
Quirks and Q .. 400+     60+

Some more Podcasts by Apostrophe Podcast Network

100+ Episodes
We Regret To ..     2