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Home > Under the Influence from CBC Radio > S8E16 - Red Sheep: The Power of Word-Of-Mouth Advertising
Podcast: Under the Influence from CBC Radio
Episode:

S8E16 - Red Sheep: The Power of Word-Of-Mouth Advertising
Category: Society & Culture
Duration: 00:27:53
Publish Date: 2019-04-18 11:00:00
Description: This week, we explore Word-of-Mouth Advertising. Most businesses hope good products and excellent service are enough to encourage positive recommendations. But the smartest companies actually have strategies to ignite word-of-mouth chatter. It's the oldest form of advertising, but it's the most effective by far.
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