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Home > Under the Influence from CBC Radio > S8E15 - Little Big Towns: Roadside Attractions As Marketing
Podcast: Under the Influence from CBC Radio
Episode:

S8E15 - Little Big Towns: Roadside Attractions As Marketing
Category: Society & Culture
Duration: 00:27:56
Publish Date: 2019-04-11 11:00:00
Description: This week, we explore roadside attractions as marketing. Interesting and often quirky landmarks that put small towns on the map. We'll look at one town that leveraged its name to bring in thousands of TV fans, one that built a giant animal statue to get highway drivers to take a detour and another that built a monument to attract both human and non-human visitors.
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