Search

Home > Under the Influence from CBC Radio > S3E06 (Archive) - Marketing The Olympics
Podcast: Under the Influence from CBC Radio
Episode:

S3E06 (Archive) - Marketing The Olympics
Category: Society & Culture
Duration: 00:29:58
Publish Date: 2019-04-02 11:00:00
Description: From the Digital Box Set: This week, we look at the big-money world of Olympic advertising. From the very first Olympic sponsors in 1896, we'll track the ever increasing presence of advertising in the Games - from the marketing milestones to the resulting controversies - including the year the IOC approved Olympic cigarettes! We'll also analyze how the IOC deals with the tension between keeping the Olympic ideals in place while needing more and more advertising revenue every four years. It's a fascinating journey. This is an encore episode that aired originally on February 7, 2014.
Total Play: 0

Users also like

600+ Episodes
Quirks and Q .. 400+     60+

Some more Podcasts by Apostrophe Podcast Network

100+ Episodes
We Regret To ..     2