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Home > Under the Influence from CBC Radio > S8E13 - Promise Less, Profit More (An Encore Presentation)
Podcast: Under the Influence from CBC Radio
Episode:

S8E13 - Promise Less, Profit More (An Encore Presentation)
Category: Society & Culture
Duration: 00:28:35
Publish Date: 2019-03-28 11:00:00
Description: This week, it's an encore broadcast of Promise Less, Profit More. Most products offer customers as many features and benefits as possible in order to lure shoppers toward a purchase. But then there are some companies that offer you less, and profit more. We'll look at a book company that eliminated their books and made millions, an electronics company that broke all the rules by eliminating the recording function from a tape machine and made history, and how two companies looked at a shoe and made millions by throwing away the laces.
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