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Home > Under the Influence from CBC Radio > S2E09 (Archive) - Marketing Stunts
Podcast: Under the Influence from CBC Radio
Episode:

S2E09 (Archive) - Marketing Stunts
Category: Society & Culture
Duration: 00:27:17
Publish Date: 2019-02-04 11:00:00
Description: From the Digital Box Set: This week, we look at Marketing Stunts. Many brands try to get into the Guinness Book of World Records as a marketing strategy. With that in mind, we'll talk about how an energy drink staged a record-breaking jump from space, why a giant popsicle stunt melted before it even started, how unsuspecting travellers ended up running through a train station like James Bond, and how Richard Branson pulled off a stunt that drove British Airways crazy. Hope you join us for some eyebrow-raising stories. This is an archived episode that aired originally on March 2, 2013.
Total Play: 23

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