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Home > Under the Influence from CBC Radio > S2E05A - Buy Less: How Some Companies Profit By Asking You to Spend Less
Podcast: Under the Influence from CBC Radio
Episode:

S2E05A - Buy Less: How Some Companies Profit By Asking You to Spend Less
Category: Society & Culture
Duration: 00:26:41
Publish Date: 2019-01-28 11:00:00
Description: From the Digital Box Set: This week, we look at the companies that actually profit by asking you to BUY LESS. We'll explore a burger company that asks its customers to eat less beef, a printing company helps you print less, why Gillette has suddenly started encouraging men to change blades less often, and why a clothing company insists that you buy less of their apparel. It's a completely counter-intuitive marketing strategy, but each of these companies is doing more business than ever. This is an archived episode that aired originally on February 2, 2013.
Total Play: 26

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