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Home > Under the Influence from CBC Radio > S2E02A - A Prize In Every Box: Box-Tops, Toys and Free Prizes
Podcast: Under the Influence from CBC Radio
Episode:

S2E02A - A Prize In Every Box: Box-Tops, Toys and Free Prizes
Category: Society & Culture
Duration: 00:27:49
Publish Date: 2019-01-28 11:00:00
Description: From the Digital Box Set: Remember when you were growing up, and you'd find a prize inside your cereal box? Prizes, premiums and box-top offers have been a staple of modern marketing since the 1800s. We'll tell the story of how the first ever box-top offer was the result of a critical marketing mistake - but it set the stage for a century of product giveaways. We'll also explore the psychology of free prizes, like how the public is instantly attracted to a mail-in offer, but so few go to the trouble of redeeming their prize. This is an archived episode that aired originally on January 12, 2013.
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