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Home > Under the Influence from CBC Radio > S1E15A - Charlie Bit My Ad: When Advertising Works Too Well
Podcast: Under the Influence from CBC Radio
Episode:

S1E15A - Charlie Bit My Ad: When Advertising Works Too Well
Category: Society & Culture
Duration: 00:27:12
Publish Date: 2019-01-11 11:00:00
Description: From the Digital Box Set: Back in 2007, a cute video of two kids was uploaded by their father. In it, one kid bites the finger of the other. That video, called "Charlie Bit My Finger" went on to attract 420 million views. To say it over-performed would be an understatement. The same phenomenon occasionally occurs in the world of advertising - because sometimes ads work too well. In some instances, the ads work so well, it creates problems for the advertisers. Like Axe Deodorant, whose marketing to insecure men worked so well, it became known as the brand for geeks and dorks. Or retailer H&M, who featured a poster of supermodel Heidi Klum wearing a bikini, and had their entire advertising campaign stolen the next day. Then there's Priceline.com, whose commercials starring William Shatner worked so well, they had to kill him off. This is an archived episode that aired originally on April 14, 2012.
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