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Home > Under the Influence from CBC Radio > S1E16A - Sex In Advertising
Podcast: Under the Influence from CBC Radio
Episode:

S1E16A - Sex In Advertising
Category: Society & Culture
Duration: 00:27:34
Publish Date: 2019-01-11 11:00:00
Description: From the Digital Box Set: The advertising industry has a long history of using sex to sell products. Woodbury's used sex to sell soap as far back the 1920's - and the campaign was written by a woman. But the use of sex has always been a polarizing technique. We'll explore how Calvin Klein built an empire on sex, how Abercrombie & Fitch revived a dying brand with sex and we'll look at the fascinating story of a beer company that used sex to sell its product, then were sued by its own female employees. This is an archived episode that aired originally on April 21, 2012.
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