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Home > Under the Influence from CBC Radio > S1E14A - Mascots
Podcast: Under the Influence from CBC Radio
Episode:

S1E14A - Mascots
Category: Society & Culture
Duration: 00:27:39
Publish Date: 2019-01-11 11:00:00
Description: From the Digital Box Set: This episode looks at the wacky world of advertising mascots. The ad industry has a long history with mascots, as they are some of the most enduring advertising symbols of all time. As a matter of fact, mascots have outlived most other advertising campaigns. The Jolly Green Giant just turned 84, for example. But this episode is about the modern mascots of advertising. In many ways, they resemble the mascots of the past, each created to personify the essence of the product. But they contain differences, too, mostly in the great strides technology now offers. We'll look at the E-Trade talking baby mascot, the Coke Polar Bears, the Great A&W Root Bear, and of course, the Energizer Bunny, who keeps on going and going and going? This is an archived episode that aired originally on April 7, 2012.
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