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Home > Under the Influence from CBC Radio > S1E13A - When Brands Houdini
Podcast: Under the Influence from CBC Radio
Episode:

S1E13A - When Brands Houdini
Category: Society & Culture
Duration: 00:27:34
Publish Date: 2019-01-11 11:00:00
Description: From the Digital Box Set: This episode is about how major brands in our lives simply vanish. One of magician Harry Houdini's most famous tricks was to make a 5-ton elephant disappear in front of large audiences. Marketing has its own version of that trick - when big brands vanish into thin air. Like auto brands Oldsmobile and Pontiac, now both gone. Big retail brands like Woolworth's and Eaton's, both no more. And a big brokerage house, once the second largest in the United States, E.F. Hutton, now just a historical footnote. Each was an elephant in their respective categories, all now vanished. This is an archived episode that aired originally on March 31, 2012.
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