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Home > Under the Influence from CBC Radio > S1E07A - The Marketing Genius of Steve Jobs, Part 1
Podcast: Under the Influence from CBC Radio
Episode:

S1E07A - The Marketing Genius of Steve Jobs, Part 1
Category: Society & Culture
Duration: 00:27:18
Publish Date: 2019-01-03 11:00:00
Description: From the Digital Box Set: This special two-part episode is about the late Steve Jobs. When you look at his vast technical accomplishments, it's easy to forget he was a great marketer. As a matter of fact, Apple co-founder Steve Wozniak said that marketing was Jobs' greatest skill. We'll unpack his boldness as a marketer and the success that launched Part Two, where we will look at his many marketing strategies from 1997 to his death in 2011. This is an archived episode that aired originally on February 18, 2012.
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