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Home > Under the Influence from CBC Radio > S1E01A - A New BRIC In The Wall
Podcast: Under the Influence from CBC Radio
Episode:

S1E01A - A New BRIC In The Wall
Category: Society & Culture
Duration: 00:27:39
Publish Date: 2019-01-03 11:00:00
Description: From the Digital Box Set: Welcome to the first episode of Under The Influence. In this show, we focus on the emergence of the BRIC nations as the new marketing force in the world. BRIC is an acronym for: Brazil, Russia, India and China. Unlike North American markets, which are wobbling, the middle classes of these four nations are experiencing explosive growth. As a result, they are creating innovative marketing tactics and strategies we've never seen before. BRIC countries are about to completely influence North American marketing as we know it. This archived episode aired originally on January 7, 2012.
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