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Home > The Current Podcast > New Belgium’s Rebecca Dye Yonushonis on winning Gen Z with bold branding
Podcast: The Current Podcast
Episode:

New Belgium’s Rebecca Dye Yonushonis on winning Gen Z with bold branding
Category: Business
Duration: 00:28:06
Publish Date: 2025-03-25 10:00:00
Description:

Rebecca Dye Yonushonis, CMO of New Belgium Brewing, discusses the brand’s bold strategy to connect with Gen Z consumers through its new launch, Lightstrike.
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