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Home > The Current Podcast > Kroger’s Cara Pratt, SVP of Retail Media
Podcast: The Current Podcast
Episode:

Kroger’s Cara Pratt, SVP of Retail Media
Category: Business
Duration: 00:18:36
Publish Date: 2023-04-19 10:00:00
Description: Retail media is on the tip of every marketer’s tongue this year. Cara Pratt, Kroger’s SVP of retail media, launched the Kroger Precision Marketing media network in 2017, pioneering the use of retail media. Pratt joins The Current Podcast to talk about how her team of data scientists can tap in to purchase data from 60 million households to create more personal experiences for shoppers.
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