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In this episode we have two experts talking about PPC, sharing strategies about budget, funnel, campaigns and more. Dylan Hey is the Co-Founder & CEO of HeyDigital, a creative PPC & CRO agency that focuses on helping SaaS & B2B Tech Companies scale revenue with PPC & Paid Social Advertising Campaigns. After successfully managing hundreds of thousands of dollars in spending on Google, Facebook, Instagram, LinkedIn, and Capterra for a lot of customers, Dylan has built an effective SaaS specific advertising process that works. Luis Camacho is the Founder & CEO of Fantom Agency, an elite digital marketing agency for SaaS & B2B companies alongside the strongest community where they help SaaS companies over the $20K MRR mark, who are trying to scale up via a predictable and strategically thought out customer acquisition process.
In this episode we cover: - 00:00 - Intro
- 00:41 - Best PPC Channels For B2B SaaS Companies
- 07:04 - How SaaS Companies Should Be Setting Budgets For PPC to Maximize Results
- 09:33 - Best Strategy Setting Up a Campaign or Optimizing Your Current Funnel
- 11:14 - Is Paid Media Campaigns a Good Strategy for Every SaaS?
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