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	Podcast:		Track Changes
	Episode:		What Comes First, Brand or Product?: Paul and Rich on Doing Brand First
	Category:		Technology
	Duration:		00:24:47
	Publish Date:		2020-03-09 23:30:00
	Description:		Big thoughts: This week on Track Changes, Paul and Rich sit down to discuss how branding impacts product design. We chat about how branding is critical when designing products, and how helpful it is when the brand comes first. Of course, that’s not always the case. We talk about the challenges of developing brand and product simultaneously and ways to deal with the complexities that come with this type of agile development. Nike Craftsman Ford F-150 Michael Bierut Jessica Helfand - Twitter A Conversation with Michael Bierut and Jessica Helfand, Part 1 A Conversation with Michael Bierut and Jessica Helfand, Part 2 Pentagram Wordpress National Geographic Vogue Economist Adam Smith IRS Asana Monday.com Basecamp Infospace Salesforce Peppa Pig Do the Brand First - Paul Ford Careers at Postlight Postlight
	Total Play:		0