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Home > Thoroughly Good Classical Music Podcast > 210: BBC Proms Director and Radio 3 Controller Sam Jackson
Podcast: Thoroughly Good Classical Music Podcast
Episode:

210: BBC Proms Director and Radio 3 Controller Sam Jackson
Category: Arts
Duration: 00:36:41
Publish Date: 2025-08-23 17:58:57
Description:

Audiences. Strategy. Credibility. What does cultural leadership in classical music look like when credibility is tested by data? Sam Jackson - Radio 3 Controller and BBC Proms Director - talks to Jon Jacob about Radio 3's new sound, recent listening figures (have they been spun or are they actually improving?), strategy, and his role as an audience-facing leader in a changing BBC challenged by funding, budget cuts, and future monetisation plans.

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