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Home > The NerdCast > The Lean Industrial Episode 2 - How to get ahead of the curve in mobile and the Internet of Things
Podcast: The NerdCast
Episode:

The Lean Industrial Episode 2 - How to get ahead of the curve in mobile and the Internet of Things
Category: Business
Duration: 00:27:43
Publish Date: 2016-09-18 16:44:31
Description: Afraid your company or business unit might get left behind in today’s rapidly-changing tech environment? We sit down with mobile and IoT expert Dave Whetstone to hear what top industrial companies are doing to keep pace with startups and other tech-enabled threats. Dave shares what companies can learn from consumer apps like OpenTable, Starbucks, and Sonos and the three stages to turn your business into a mobile-enabled one that is poised for success in the coming years. Dave has a 20-year history in the mobile space and has the pulse of what’s next when it comes to a world of connected devices, emphasizing industrial companies and sharing his thoughts on those leading the way. About Dave Whetstone: Managing Director, Brand Mobility Previous roles: CMO, MobiTV CMO, Virgin Mobile Consultant at Bain & Company MBA, University of Michigan BS, Accounting & Economics, University of Illinois Visit www.gocatalant.com to get started on a project with Dave today. Episode Highlights: 3:00 - How mobile has evolved into industrial settings, why “connected experiences” matter, and why every company needs to be a tech company 5:05 - Typical ways industrial managers get “sucked in” to coming up with a mobile or IoT strategy 6:45 - How industrial managers can think about kicking off a mobile strategy 8:00 - Dave’s typical project approach 9:30 - What industrial companies can learn from consumer mobile apps like Open Table and Starbucks 17:00 - How traditional consulting firms might approach mobile and IoT in industrial settings 19:10 - What a client can expect in a typical project in terms of the process, cost, and outcome 21:05 - Things that can go wrong when incorporating a mobile or IoT strategy 22:30 - General advice to companies and individuals on how to get up to speed and the payoffs of doing so 24:00 - Industrial companies leading the way in mobile, IoT, and connected experiences 25:15 - Advice to individuals on coming up with ideas for mobile applications 26:05 - Dave’s favorite app (Sonos) and what industrial companies can learn from it Mentioned in this episode Sonos Open Table Starbucks' app
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