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	Podcast:		The CGAP Explainer Podcast
	Episode:		Can Digital Financial Services Work for Smallholders?
	Category:		Education
	Duration:		00:18:33
	Publish Date:		2015-11-03 14:07:08
	Description:		CGAP's Max Mattern has spent the past year testing how digital finance can fit into the lives of smallholder farmers and their families. After using human-centered design techniques and interviewing 400+ people in Zimbabwe, Rwanda, Senegal, and Cambodia, research shows that blending human touch points with digital financial products may be the best solution. Whatever the case, in order to be successful, a digital financial product needs to be familiar, flexible, and tangible in order to work for smallholders. These are a group of people who don't want a financial service; they want a tool to improve their lives. For more information, please visit www.cgap.org/smallholders Intro/Outro music courtsey of: Podington Bear, "Peas Corps" (via freemusicarchive.org)
	Total Play:		0