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Description:
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Mystery shopping is often a tool used for market research. But financial regulators are also using this as a way to measure how their customers - especially low-income customers - are treated when they seek out financial services. In this episode of The CGAP Explainer, Rafe Mazer explains how CGAP has used mystery shopping exercises in several countries to highlight gaps between what's required by consumer protection laws and what's actually happening on the ground.
Find out more at cgap.org/mysteryshopping
Music Credit: "Peas Corps" by Podington Bear, via freemusicarchive.org |
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