Search


	Podcast:		Predictable Revenue Podcast
	Episode:		381: Cutting The Cost of Acquiring Customers in Half with Brandon Healey
	Category:		Business
	Duration:		00:41:25
	Publish Date:		2025-03-20 12:00:00
	Description:		For years, conventional wisdom has said that outbound sales works in B2B but not B2C. The reason? Email. In business sales, you can source and validate work emails. In consumer sales, personal emails are difficult to find and even harder to verify, often leading to spam filters. Brandon Healy, VP of Sales & Growth at Hemlane, took on this challenge head-on. Highlights include: How and Why B2C Cold Outbound? (04:15), The Biggest Driver to Cut CAC in Half (07:08), Data Sources for B2C Outbound (10:56), Crushing Dials and Closing Deals (16:58), And more… Stay updated with our podcast and the latest insights in Outbound Sales and Go-to-Market Strategies!
	Total Play:		0