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	Podcast:		Predictable Revenue Podcast
	Episode:		278: Re-envisioning the SDR role through the lens of a Demand Gen Marketer
	Category:		Business
	Duration:		00:47:52
	Publish Date:		2022-12-15 15:08:00
	Description:		Sam Kuehnle joins Collin Stewart on this episode of the Predictable Revenue podcast to discuss re-envisioning the SDR role through a demand generation lens. Sam is the VP of Demand Gen at Refine Labs, a marketing strategy and research firm for B2B SaaS companies. Highlights include: the problem with the current B2B sales model (3:20), why sales leaders get stuck worrying about the volume of leads over the quality (8:00), how to navigate the transition from a volume-based approach (13:30), how a more targeted approach can improve conversion rates (15:38), the future of the SDR role (24:39), what sales development can learn from relationship-based marketing (30:34), how to stand out in a sea of automation (35:16), tips for navigating attribution when the lines blur between sales development and marketing (38:12), and how to use HIRO metrics to measure your pipeline with a focus on quality over quantity (45:09).
	Total Play:		0