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	Podcast:		Predictable Revenue Podcast
	Episode:		170: Social selling and reversing the hatred of salespeople
	Category:		Business
	Duration:		00:55:36
	Publish Date:		2020-10-15 13:11:00
	Description:		Ari Levine joins Collin Stewart on the Predictable Revenue podcast. Currently VP of Brand Partnerships at Tumblr with a background of selling everything from wholesale diamonds to SaaS, Ari Levine is an authority on social selling. Highlights include: how we’ve lost the human element of sales (1:03), what the heck social selling is (16:20), how social selling can improve your conversion rates (22:18), the ways social platforms are evolving (26:40), some actionable social selling tactics (30:20), what worked at VaynerMedia, reading the (virtual or real) room (40:01), and finding out where in the social media universe your buyers are (43:37). SHOW NOTE More on social selling: How to turn engaging activity on LinkedIn into prospects and personalize at scale with Sarah Hicks How to turn 100 LinkedIn profiles into 10 meetings with Tom Abbott Rand Fishkin’s ‘No BS’ Way to Grow Sales Through Social
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