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On this edition of The Predictable Revenue Podcast, co-host Collin Stewart welcomes Sarah Hicks, Senior Sales Development Representative at Predictable Revenue. Sarah is a top saleswoman who relies on her creativity and knowledge to establish new norms that quickly become the new standard. She has hit 130% of her quota for the last couple of months and is absolutely crushing it. Throughout the pod, Collin and Sarah discuss Becc Holland’s personalization at scale approach, and how Sarah reverse-engineered it to fit her own method. Highlights include: finding thought leaders on LinkedIn, using high engagement activity to get prospects, list building, personalization based on comments, the sales lighting round, and cold call with Collin. SHOWNOTES: Becc Holland - https://www.linkedin.com/in/becc-holland-8950943a/ LinkedIn Engagement Email Campaign (Slides) - https://docs.google.com/presentation/d/14e9wEVRKfZOV0BQuZ-Lru_OIaLADCFgcg4-P3Tluco8/edit How to Personalize at Scale with Becca Holland: https://youtu.be/po26RWh5MQ4 |