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Home > Paleo Runner > Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets
Podcast: Paleo Runner
Episode:

Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets
Category: Health
Duration: 00:00:00
Publish Date: 2022-11-21 14:22:15
Description:

As someone interested in entrepreneurship, Play Bigger is a book I am supposed to love. It is supposedly a book about category design.

Category design is the idea that instead of just making improvements to something, you create a new category and win. It’s the idea of making a car instead of a faster, sleeker horse carriage.

The problem with Play Bigger is that it mostly gives post hoc explanations of what great companies did to win big. The authors don’t give any examples of companies who actually followed the author’s 11 principles of category design and winning.

Not 10 principles – 11. It’s the last one that really makes the difference </td> </tr> <tr> <td> Total Play: </td> <td></td> <td> 0 </td> </tr> </table> </form> <audio controls autoplay style= Your browser does not support the audio element.