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In this episode: Linda presents a paper that uses marketing research concepts to investigate specialty selection by medical students. Length: 14:17 min Authors: Weissman, C.; Schroeder, J.; Elchalal, U.; Weiss, Y.; Tandeter, H.; Zisk-Rony, R.Y. Publication details: Using marketing research concepts to investigate specialty selection by medical students. Medical Education; 2012 Oct;46(10):974–982. PubMed Link View the abstract here Follow our co-hosts on Twitter! Jason R. Frank: @drjfrank Jonathan Sherbino: @sherbino Linda Snell: @LindaSMedEd Want to learn more about KeyLIME? Click here! |