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	Podcast:		Healthcare Intelligence Network
	Episode:		Marketing the Medical Home to Commercial Populations
	Category:		Business
	Duration:		00:08:05
	Publish Date:		2008-01-15 13:00:00
	Description:		Marketing the medical home to the commercial population will be a challenge, says Dawn Bazarko, UnitedHealthcare's senior vice president of clinical innovation, since it will result in a fundamental change to the healthcare service model. Organizations must name and market the medical home features for members, taking care to distinguish it from the "gatekeeper" HMO approach that many found undesirable and care-restrictive in the past. The medical home approach has much to offer patients, Bazarko explains, including the opportunity to have a genuine service relationship with physicians and to obtain improved coordination of care for clinical and behavioral comorbidities.Bazarko, along with Dr. Lonnie E. Fuller, medical director for the Pennsylvania Medicaid ACCESS Plus Primary Care Case Management and Disease Management (PCCM-DM) program, examined medical home projects in action during a January 29, 2008 webinar, Building an Advanced Medical Home To Improve Chronic Care Outcomes.
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