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	Podcast:		Healthcare Intelligence Network
	Episode:		Hospital Leverages Inhouse Expertise to Produce Video and Podcast Content
	Category:		Business
	Duration:		00:15:19
	Publish Date:		2008-01-28 13:00:00
	Description:		MUSC has no shortage of clinicians willing to contribute content for its podcasts and videos, says Dave Bennett, MUSC's director of web resources services. He credits Dr. Linda Austin, a practicing psychiatrist who is also MUSC's assistant dean of communications, with facilitating an "instant synergy" between clinicians and communicators. Most of MUSC's several hundred physicians contribute to the Web site's multimedia tools, which have been heard in more than 150 countries and include a children's health issues podcast sponsored by a national retailer. In an audio interview full of advice for prospective Web 2.0 adopters, Bennett covers the value of social media in driving traffic to your Web site and consumers to your doorstep as well as production issues and analytical tools related to podcast and video creation. Bennett, along with John Sharp, project manager for IT Web services with Cleveland Clinic and Susan Reid, internet marketing manager for UAB Health System, provided in-depth case studies on their organization's Web 2.0 strategy during a February 13, 2008 webinar, Emerging Trends and Opportunities for Healthcare Organizations To Leverage Web 2.0.
	Total Play:		0