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	Podcast:		Healthcare Intelligence Network
	Episode:		Healthcare Internet Marketing in 2008
	Category:		Business
	Duration:		00:04:58
	Publish Date:		2008-01-28 13:00:00
	Description:		Page views, favorited, embedded...this is the lexicon of Susan Reid, internet marketing manager for UAB Health System of Alabama, which is experiencing so much success with its foray into Web 2.0 technologies that it has reallocated some of its former print communications budget for Internet marketing, video and interactive tools in 2008. UAB Health System has posted more than 100 videos on YouTube, including the frequently viewed "UAB Emergency Room Rap" and a series of patients' "My Story" videos. UAB's recruitment and marketing areas report heightened interest in UAB employment opportunities generated by the YouTube placement. Reid, along with John Sharp, project manager for IT Web services with Cleveland Clinic and Dave Bennett, MUSC's director of web resources services, provided in-depth case studies on their organization's Web 2.0 strategy during a February 13, 2008 webinar, Emerging Trends and Opportunities for Healthcare Organizations To Leverage Web 2.0.
	Total Play:		0