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Home > Brand Storytelling > EP#98 - Brand Storytelling Holiday Special: Brian Smith, UGG Founder
Podcast: Brand Storytelling
Episode:

EP#98 - Brand Storytelling Holiday Special: Brian Smith, UGG Founder
Category: Business
Duration: 00:27:12
Publish Date: 2016-12-18 12:24:40
Description:
On a special edition of the Brand Storytelling podcast, we talk to the founder of UGG, Brian Smith about how he built the billion-dollar company and what makes a brand name. 
Rakhal also discusses the role of Christmas in the marketing calendar and how marketers have to find that balance between storytelling, building a business and engaging through effective marketing.
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