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Home > The WARC Podcast > Systems thinking: what it is and what it's not
Podcast: The WARC Podcast
Episode:

Systems thinking: what it is and what it's not
Category: Business
Duration: 00:41:16
Publish Date: 2026-04-09 07:00:00
Description: Brands act as systems of meaning, with flexibility preferred over rigid guidelines. So what does 'complex systems management' mean for marketers? JP Castlin joins WARC's David Tiltman to break down the terminology of systems, the complexity of modern marketing and the need to find answers to that complexity.
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