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Podcast: Marketing Week
Episode:

Marketing Week Meets: Professor Byron Sharp
Category: Business
Duration: 00:22:44
Publish Date: 2018-04-06 09:07:58
Description: Marketing Week editor Russell Parsons speaks to Professor Byron Sharp (the influential author of How Brands Grow and director of Ehrenberg-Bass Institute at the University of South Australia) about what motivates his work, what attracted him to a career in marketing and more. Through his work he has gathered the attention of some of the world’s biggest brands, many of which have adopted his evidence-based approach. However, some have also taken issue to his black and white approach. Sponsored by Salesforce.
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