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Home > Marketing Week > Marketing Week Explores: The news rules of segmentation
Podcast: Marketing Week
Episode:

Marketing Week Explores: The news rules of segmentation
Category: Business
Duration: 00:14:17
Publish Date: 2019-04-24 13:04:11
Description: Marketing Week Explores: Marketers are moving away from demographic segmentation in favour of behaviour, life stage and attitude, but many are still failing to effectively reach the over-50s market.
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