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	Podcast:		Marketing Week
	Episode:		Marketing Week Meets... Aline Santos Farh
	Category:		Business
	Duration:		00:43:10
	Publish Date:		2020-02-05 11:05:31
	Description:		Aline Santos Farhat is one of the most famous marketers in the world. Spending almost her entire career at Unilever, she has risen through the ranks to become executive vice-president for global marketing, overseeing marketing capability and corporate brand. She is also the company’s chief diversity and inclusion officer, a platform she has used to attempt to rid advertising of gender stereotyping. In this frank interview, she discusses: • What an early entrepreneurial endeavour taught her about work-life balance • How to cope with the increasing demand for specialist knowledge • Why face-to-face contact is key to customer insight • Why diversity is the “mother of creativity”
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