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Home > Marketing Week > Marketing and Machines: Strategy and tactics
Podcast: Marketing Week
Episode:

Marketing and Machines: Strategy and tactics
Category: Business
Duration: 00:36:06
Publish Date: 2020-06-15 14:22:21
Description: Episode 1: An in-depth look at how artificial intelligence and machine learning are currently influencing the ways brands segment, target and communicate with consumers - and the dangers of using them wrongly. Hosted by Russell Parsons, editor-in-chief of Marketing Week and the Festival of Marketing, with guests Inés Ures, CMO of Deliveroo, and Facebook planning director Ian Edwards. Sponsored by Facebook.
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