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Home > Marketing Week > This Much I Learned - Pret’s Becci Dive on ripping up the rulebook
Podcast: Marketing Week
Episode:

This Much I Learned - Pret’s Becci Dive on ripping up the rulebook
Category: Business
Duration: 00:19:25
Publish Date: 2021-01-25 15:09:13
Description: In the latest episode of Marketing Week’s podcast series, UK head of marketing at Pret A Manger, Becci Dive, discusses the “once in a lifetime” challenge of Covid-19, digitising the brand and taking an idea from WhatsApp to store in a matter of days.
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